Could Tencent Topple Momo as the “Tinder of Asia”?

Could Tencent Topple Momo as the “Tinder of Asia”?

The Chinese technology giant has revealed three brand brand new dating apps within the last month or two.

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Tencent (OTC:TCEHY) guidelines China’s mobile texting market with WeChat, which acts 1.15 billion monthly active users (MAUs). Its ecosystem of more than a million “mini programs” allows users to look, purchase food, play games, hail trips, make re re payments, and much more — all without ever making the software.

Meanwhile, Momo (NASDAQ:MOMO) could be the online that is top platform in Asia. Its namesake application began as a social network software|networking that is social, but gradually developed right into a platform for internet dating and live videos.

Momo’s smaller application, Tantan, is actually a clone that is chinese of Group’s Tinder. Momo’s core application had 114.1 million MAUs last quarter, and 13.4 million of them purchased digital presents or subscribed to premium dating services on Momo and Tantan.

Image source: Getty Photos.

Those two businesses generally speaking are not considered rivals, but Tencent recently established three torpedoes at Momo: an anonymous video clip dating app called Maohu (“Catcall”), a Tinder-like application called Qingliao (“Light Chat”), and a reboot of their Pengyou (“Friends”) app as a social networking by having an dating feature that is opt-in.

What’s Tencent up to?

WeChat’s MAUs grew 6% yearly last quarter, just a matter of time before this ubiquitous “super application” runs away from space in Asia. Meanwhile, Gen rivals that are z-oriented ByteDance’s TikTok and Bilibili are attracting younger users, while WeChat seems shackled to its reputation as an application for older users.

A study that is recent research firm Jiguang unearthed that simply 15% of Chinese users created after 2000 posted day-to-day updates on WeChat, compared to 57% of users created when you look at the 1960s. That is similar to the generation gap between Twitter and Instagram in Western markets, where parents saturated the former and sent teens scurrying toward the latter. WeChat is also commonly considered a “work application,” since supervisors utilize it to help keep track of .

to put it simply, Tencent requires brand new approaches to reach more youthful users, and Momo’s streak of double-digit income development suggests that online dating sites is nevertheless a market that is fertile.

Meet Maohu, Qingliao, and Pengyou

Maohu, which established on the summer time, lets users talk anonymously with strangers while donning electronic masks. Male users can wear the mask for at the most 5 minutes, while feminine users can wear a mask indefinitely. As soon as a person eliminates his / her mask, beauty filters are used immediately towards the video that is live.

Qingliao, that has been introduced in belated November, resembles Momo’s Tantan and Match’s Tinder, but does not follow the swiping mechanic of these two apps. Rather, it just provides two alternatives regarding the side that is right of profile — one to “like” it, and another to dismiss it.

Its primary page shows a carousel of prospective matches, and users can scroll right down to see extra information like a individual’s career, academic history, hobbies, location, and postings. The matches are refreshed every 18 hours. The software happens to be being tested for an basis that is invite-only.

Image supply: Getty Photos.

Pengyou, that was relaunched in mid-December, can be an updated type of a mature networking that is social that was discontinued in 2017. This new application resembles Instagram with its principal feed of solitary pictures, nonetheless it splits its feed into three categories — buddies, peers, and individuals whom are now living in the city that is same.

Users have to validate their identities with individual qualifications, and they can opt-in for dating matches. This slight approach is just like Twitter’s opt-in strategy with Twitter Dating. Like Qingliao, Pengyou remains being tested on an basis that is invite-only.

Should Momo worry?

Tencent obviously wants to leverage the effectiveness of its WeChat and QQ ecosystems to achieve fresh footholds in the online market that is dating. This may be bad news for Momo, which struggled with decelerating development in MAUs and revenue throughout the year that is past